Hisense ULED Breakdown

We put together a breakdown video for the Hisense  project showcasing our creative process. Developing the spot involved integrating CG character into live action footage captured in Big Sur, CA. We shot on the RED Epic Dragon and utilized a MoVI M10 gimbal stabilized rig. The MoVI allowed us to execute beautiful, complex camera movies in the rough terrain of the forest. We also used a stand-in puppet for camera rehearsals and lighting reference, as well as waterproof LED light rigs to create practical glow effects for the magical ending scene.



Character design for the project was completed by Wanchana Intrasombat  and Salvador Ramirez. Carlos Ortega developed the modeling.